Concept Development
Positioning, feasibility, F&B direction, financial thinking, operating model and opening strategy — developed as one connected concept.

We build and reposition hospitality concepts by connecting the guest experience to the numbers, the food and beverage, and the operation behind it.
Start a Conversation →Guest behavior changed. Labor changed. Technology changed. Economics changed. Yet too many hospitality concepts are still built around assumptions that made sense fifteen years ago.
NXTCOURSE starts with the market, the guest and the economics—then builds the concept, food and beverage, systems and experience around what actually works now.

Positioning, feasibility, F&B direction, financial thinking, operating model and opening strategy — developed as one connected concept.
Reposition an existing restaurant, hotel outlet, menu or guest experience around where the market is going — without rebuilding what already works.
Install practical systems for food cost, labor, purchasing, inventory, waste, recipes, menu engineering and management accountability.
Hands-on menu and beverage development, costing, tastings, pricing, presentation and implementation from kitchen to guest.
Turn the idea into numbers: pro formas, revenue and labor models, break-even analysis, profitability and scenario planning.
Fractional senior F&B leadership for operators who need experienced direction, accountability and momentum without adding another full-time executive.
“A great concept isn't just something people want to visit. It has to make sense for the market, work operationally, and be profitable.”

NXTCOURSE was founded by Austin Schwartz, a hospitality and F&B leader with more than 15 years of experience spanning culinary operations, hotels, restaurants, beverage programs, concept development, financial strategy and operational leadership.
The work connects creative ambition to operating reality: what guests want, what teams can execute and what the economics can support.
MORE ABOUT AUSTIN →New concept. Existing operation. One problem to solve or a bigger idea to build. Start there.